Resources Library by ANA

Customer satisfaction: Its relationship with the Japanese way of total quality control

One of the elements in Japan's economic success following World War II was the introduction and development of Quality Control. The Japanese way of dealing with QC activities is unique in that it involves participation of all members of the...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Author: Kazuo Kobayashi

September 1, 1993

Fragrance in Japan

This new interest in developing the fragrance market might be seen as the latest step in an increasing interest in the luxury market among Japanese manufacturers. In the 70s we observed extraordinary activity in investment in the fashion area (KENZO,...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business

Author: Robert J. Wilk

June 15, 1993

International qualitative research management

This paper attempts to illustrate, through example, the qualitative market research experience in Japan within the context of international research coordination/management. There are typically three frameworks for organizing international...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Authors: Kazuko Ohye, Holly Bernson

June 15, 1993

Executive information and decision support systems- A revolution in the making

Japanese Industry as a whole can be justly proud of the extent to which senior executives use, and value information. In a recent study of major Japanese Industrial companies, the professional services firm Ernst & Young made some interesting...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Author: David Brown

June 15, 1992

Successes of Western products in the Japanese market

The prevailing belief is that Japan’s markets are protected from the entry of foreign competition by a host of complex barriers. These range from conventional trade barriers such as tariffs and quotas on the import of certain items and complex...

Catalogue: Conference 1991: International Marketing Research

Author: Susan P. Douglas

June 15, 1991

An introduction to Japanese marketing

The Japanese marketers are facing a variety of challenges: The Japanese consumers are demanding better quality, uniqueness, varieties and new features. They are changing their lifestyle and values. They have more income and more time to spend....

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92

Author: Mayumi Otsubo

June 18, 1990

The new rich

In a period of rapid and dynamic change in Japan, an understanding of Changing Values and Lifestyles provide strategic advantage to the today's marketer by providing an opportunity to observe emerging needs and desires among various psychographic...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92

Author: Robert J. Wilk

June 15, 1990

Global strategies for Japanese products in major Asian and Western countries: International comparative survey

In this report, differences in how Japanese products are seen are studied based on an international comparative survey in light of the above problem, and 4 viewpoints are offered as an idea for the breakthrough of Japanese companies for...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92

Author: Shungo Hiromura

June 15, 1990

Japanese lifestyle, life models and applications to creative concepts

This paper attempts to describe changes in the Japanese lifestyle focusing on the idea of life images pursued by consumers and suggests a life image to develop creative concepts. The Japanese lifestyle has been strongly affected by the social and...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92

Author: Hiroe Suzuki

Company: Dentsu Macromill Insight

June 15, 1990